As the global economy gradually regains its footing, Asia has surged ahead and outperformed. Propelled by a growing mass affluent segment, timely government intervention, resilient financial systems, and rising intra-Asia trade, the economic center of gravity appears to be shifting eastward.

Alongside this rosy economic outlook, we are witnessing a new era marked by the emergence of the “super-regional” banks. These Asia/Pacific-based institutions have remained relatively unscathed by the recent turmoil, and have distinguished themselves by their penchant for aggressive, acquisitive growth. On the other hand, having recognized the value of building a strong Asian presence, global financial services giants have acted on their intent to expand their presence in the region where soaring optimism, enormous growth potentials and unique Asia-only opportunities abound.

How will Asia-led models of financial services gain ground? How will Asia’s rising stars face up to the challenges from the international institutions? How will local incumbents react? What differentiation strategies have emerged to ensure business sustainability and competitive advantage? What role does technology play in all these?

The race is on for financial services institutions with a real interest in Asia to develop and optimize their business models, and adapt to the region’s ever dynamic landscape.